Baton Rouge residents will have more options for healthy eating in 2013.
Baton Rouge has big plans for a mobile market to help residents in ‘food deserts’ get fresh produce.
By early 2013, the city hopes to be bringing healthy choices to areas where stores with fresh produce are more than a mile away, making it harder for residents to make healthy choices.
Thanks to a $1 million grant to Mayor Melvin Holden’s Healthy City Initiative from the Blue Cross and Blue Shield of Louisiana Foundation, the traveling farmers market should provide greater access to nutritional food options to more than 61,000 residents.
The truck is part of the larger Fresh Beginnings program, which includes new playground equipment for public schools and more resources for students, parents and teachers on nutrition, physical fitness and self-esteem.